1. Build Your Tech Stack
Amazon SEO tasks like researching keywords, adjusting pricing, and generating reviews are much easier with a good supporting tech stack.
I recommend a stack made up of Amazon’s own solutions along with a good keyword research tool. If you’re managing multiple products, a PPC optimization and a repricing platform will also come in handy.
Here’s a rundown of the best Amazon tools:
- Growth Opportunities: A suite of tools offered by Amazon. These include A+ Content, which allows you to run A/B tests on your listings, and Vine, which helps you collect reviews.
- Jungle Scout: A keyword research and tracking tool with a useful listing analyzer.
- Helium 10: One of the most respected Amazon tools on the market, known for its powerful keyword research features.
- ChannelMAX: An automated repricing tool that adjusts product pricing based on an assortment of variables and preset rules.